Afro Hair and Beauty Celebrates Success
The annual Afro Hair and Beauty Live exhibition is justifiably famous for its creativity, and for highlighting trends in fashion and hair. Described as ‘the hottest ticket in town,’ the May show attracted crowds of eager visitors to Islington’s Business Design Centre. Filmmaker Alpha Kamara was commissioned to create a celebration of the success of the show.
Filming Highlights the Very Best in this Growth Industry
Alpha Kamara Films is an established video production company that produces high quality video content. After graduating with a degree in media studies from the University of West London, the company’s director, Alpha Kamara, is already proving to be an emerging talent in the video production field. His video of the Afro Hair and Beauty Live exhibition managed to capture the vibrant mood, and the excitement of the exhibitors and industry experts who attended the show, which is now in its 34th year.
Great Show, Wonderful Film
Presented by Ladelle Robinson and Korell Williams from Creer Hair Stylists, this highly engaging film takes the viewer through the history of the show, and the growth in innovation of black hairdressing and fashion in the UK. Grace Kelly, the show’s organiser, described the growth of African-Caribbean hair and beauty products. Ms Kelly also talks about the number of high profile black performers and actors who appeared at the show before their careers took off. Apparently the renowned actor Idris Elba was an early supporter of the show. ‘We always knew he was fabulous,’ said Ms Kelly. Other performers who have been connected with the show include Destiny’s Child.
Featuring the Very Best in Black Hair and Beauty
The editor of Black Beauty and Hair magazine, Irene Shelley, describes the show as, ‘one of the best shows in Europe for black hair.’ The exhibition showcases designers, hairdressers, and hair and beauty product retailers all under one roof, and gives consumers ‘the chance to see what all these companies are producing,’ added Kelly. With live demonstrations, Black Beauty and Hair production editor, Jemima Cousins, believes that the show doesn’t just follow trends – it creates them.
Publicity on Many Platforms
Kamara made a point of interviewing retailers from the UK, the Netherlands and the USA in order to highlight the international flavour and importance of the exhibition. Blogger Neecie Gold talked about the importance of social media in developing emerging trends within the industry.
This 10 minute film is a testament to the success of the Afro Hair and Beauty Live exhibition, and will encourage even more visitors to attend this wonderful show case of hairdressing and beauty trends in the years to come.